Linens & Towels

Custom-Branded Linens, Towels and Robes

Bath and pool towels, waffle robes and woven bed runners, specified for industrial laundering rather than for a photograph.

Common buyer questions:

  • Can we print our logo on the towels? Not if you want it to last. A print sits on the terry pile and wears off within weeks of commercial washing. Towels here carry a woven hem label instead, which is still legible at the end of the season — and it is the single most common disappointment with branded hotel linen.
  • What towel weight should we specify? 600gsm ringspun cotton for bath. Below that a towel feels thin in the hand; above it, drying times and laundry costs climb without a guest noticing the difference.
  • Why are pool towels oversized? Because a pool towel that does not wrap gets taken back to the room and counted as a bath towel, and the linen numbers stop reconciling. 35 by 70 inches is the size that stays at the pool.
  • Why mid-weight robes rather than heavy ones? A heavy robe reads luxurious on a hanger and is unusable in a warm room, so it stays in the wardrobe. 300gsm is the weight guests actually put on.
  • How does the bed runner carry colour the sheets cannot? It is dry-cleaned rather than laundered, so it can hold a woven jacquard pattern in up to four yarn colours. It is backed and weighted to lie flat instead of creeping down the bed.